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JOYRIDE enjoys sweet success with DFMi at IFSA Global EXPO
By Jane Hobson, Managing Editor | PAX International
DFMi found a sweet spot on the IFSA Global EXPO show floor last week with the debut of JOYRIDE. DFMi tells PAX International that the “uncommon candy” drew strong demand from airlines and buyers, with several expressing interest in bringing the brand on board.
Founded by Tyler Merrick in 2022, JOYRIDE set out to create plant-based, low-sugar, non-GMO candy. Merrick partnered with YouTuber and former Division I athlete Ryan Trahan to develop sweets made without artificial flavors or colors, synthetic dyes or preservatives.
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